BURLINGTON, Mass. and FRISCO, Texas, August 20, 2024 – Today, Keurig® announced a new collaboration with legendary punk rock band, Green Day to launch a limited-edition brewer kit to celebrate the 20th anniversary of the band’s iconic album, ‘American Idiot’. The kit includes a custom-designed K-Iced™ Plus brewer, Punk Bunny Coffee K-Cup® pods and branded tumbler, plus exclusive access to a Spotify playlist curated by the band. The brewer bundles are available exclusively on Keurig.com for a limited time.
Green Day is no stranger to coffee, having established their first coffee company, Oakland Coffee in 2015. Now known as Punk Bunny Coffee, the new brand builds on the core values of Oakland Coffee to provide a carefully curated organic, Fair Trade Certified™ coffee. Earlier this year, Punk Bunny Coffee announced a new partnership with Keurig Dr Pepper (KDP) to join the Keurig K-Cup® pod system, making Punk Bunny Coffee available to more than 40 million U.S. households with a Keurig brewer.
“We are on the road celebrating 20 years of American Idiot all summer,” said Billie Joe Armstrong, lead singer of Green Day. “Our buses and back stages have been stocked with our coffee company’s first ever signature brewer. Now, we can finally announce this release and hope you guys love it as much as we do!”
Keurig continues to celebrate the intersection of music and coffee, which comes through in this limited-edition brewer. Inspired by the album’s iconic artwork and beloved lyrics, this brewer embodies a piece of cultural phenomenon for music and coffee lovers alike to enjoy. Fans can also savor their favorite Punk Bunny Coffee blends over ice, making it perfect for iced coffee lovers.
“What’s impressive about Green Day is their unwavering passion for both their music and their coffee,” said Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper. “After working closely with the band on our Punk Bunny partnership, we were inspired to design a brewer that embodies their enthusiasm and celebrates one of their biggest accomplishments. We’re excited to deliver a piece of the band right to fans’ kitchen counters.”
Fans can purchase the limited-edition brewer bundle for $159.99 on August 20 on Keurig.com, while supplies last.
About Keurig Dr Pepper
Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue of more than $14 billion and approximately 28,000 employees. KDP holds leadership positions in liquid refreshment beverages, including soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company's portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Canada Dry®, Clamato®, CORE®, Green Mountain Coffee Roasters®, Mott's®, Snapple®, and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company's Drink Well. Do Good. corporate responsibility platform is focused on the greatest opportunities for impact in the environment, its supply chain, the health and well-being of consumers and with its people and communities. For more information, visit www.keurigdrpepper.com.
About GREEN DAY
Formed in 1986 in Berkeley, CA, Green Day is one of the world’s best-selling bands of all time, with more than 75 million records sold worldwide and 10 billion cumulative audio/visual streams. The five-time Grammy Award-winning Rock and Roll Hall of Fame inductees released their breakout album Dookie in 1994, which sold over 10 million and achieved 10x Platinum Diamond status, is widely credited with popularizing and reviving mainstream interest in punk rock, catapulting a career-long run of #1 hit singles. Entertainment Weekly calls Green Day, “The most influential band of their generation,” while Rolling Stone attests, “Green Day have inspired more young bands to start than any act this side of Kiss, and that doesn't seem to be changing.” In 2004, Green Day released the rock opera American Idiot which captured the nation’s attention, selling more than 8 million copies in the U.S. alone and taking home the Grammy Award for Best Rock Album. Mojo declared “It's exhilarating stuff, the kind of record that sets new parameters as to what is possible from a punk rock'n'roll band in the 21st century.” In 2010, a stage adaptation of American Idiot debuted on Broadway to critical and commercial acclaim. Released in 2020, Green Day’s thirteenth studio album Father Of All... debuted at #1 on Billboard’s Album Sales Chart and #1 in both the U.K. and Australia. Pitchfork declared, “Green Day’s most fetching and youthful songs in ages. The trio sounds reinvigorated, more like hungry newcomers staking their claim.” In July 2021, Green Day embarked on The Hella Mega Tour (w/ Fall Out Boy & Weezer). The global tour included 29 sold-out stadium gigs – including renowned venues like London Stadium and Los Angeles’ Dodger Stadium. On January 19, ‘24, the band released their highly anticipated 14th studio album, Saviors, which includes hit singles, “The American Dream Is Killing Me,” which reached #1 on Billboard Rock & Alternative Airplay, and “Dilemma.” The album debuted at #1 on seven different Billboard charts and marked their fifth #1 in the UK. Saviors received widespread critical praise, with Rolling Stone describing it as “huge songs and snotty satire for a world on fire,” while The New York Times hailed it as “a decisive, even overdetermined return to form.” The New Yorker summed it up best with “It’s Green Day’s world now.” Green Day is currently on their massive global stadium tour – The Saviors Tour – where they play Dookie and American Idiot in their entirety, along with other Saviors cuts and fan favorites. The tour will conclude on September 28 at Petco Park in San Diego.